Reporting to Senior Manager, Events and Promotions; Assistant Manager, Events and Promotions will be primarily responsible in making sure of the success and overall direction and management of all activities and to maintain standards of service, organization and management of daily operations for the Events and Promotions. The role will be responsible for conceptualizing, planning and execution of events and promotions to drive marketing awareness and engagement with Hoiana Casino by Suncity Group.
• Oversee the calendar planning and execution for all casino events, promotions and direct marketing offers to casino members, in achieving member acquisition, player retention, revenue growth and member reactivation.
• Assist in developing database marketing strategies in conjunction to ensure effective program results, through tracking, driving and evaluating customer response to casino events, promotions and direct marketing offers.
• Works closely with the management in building casino loyalty and incentive programs, events/promotions, and guest relations to support and enhance customer loyalty.
• Work with Strategic Marketing to review the performance of all marketing strategies to ensure reinvestment rates are maintained and achieve acceptable profit margins.
• Coordinate details and execution of all events and promotions with related departments to ensure highest quality theoretical attendance and maximum return on all casino events.
• Liaise with Brand and Marketing team on delivery of all customer collateral and marketing materials, including but not limited to; marketing catalogue, digital signage and promotional flyer for promotions and programs.
• Prepare all relevant program overview, terms & conditions and coherent with all standard operating procedures of all promotion programs for management’s approval and legal compliance, and maintain the central filing systems of all document, vouchers and receipts for audit purposes.
• Remain knowledgeable on company’s product and property knowledge, up to but not limited to events, promotion offers, room categories, food and beverage offerings and the entertainment calendar.
• Carry out promotion of special events when required through telephone contact and/or personal communication, attending such events and participating when appropriate.
• Communicate, both orally and in writing, to current, new and past guests answering questions, extending invitations and resolving any related disputes, as necessary.
• Work closely with International Marketing, Casino Marketing, Marketing Communications and other departments and participate in cross-functional initiatives and provide event support when required.